It is not that easy to find a place to go.
If you are in doubt and looking for interesting things to do,
without the feeling of wasting time,
have a look on lecoolmagazine.
lunes, 30 de marzo de 2009
Consumismo x Shopping Social II
Para que sigamos la tendencia, Cómo Ser Eco-Pijo
Pon un Panel Solar
a tu Blackberry. Ahorrarás diez horas de consumo eléctrico.
No Pases de 65 Decibelios
a tu Blackberry. Ahorrarás diez horas de consumo eléctrico.
No Pases de 65 Decibelios
gritar genera contaminación acústica.
Limpia Tu Agenda
salva sólo a tus amigos eco-friendly.
Ten Fe en el Ecologismo
como antídoto contra el relativismo actual. Tu oración: reutiliza, reduce y recicla.
Niégate a Viajar
a ciudades sin un carril bici decente.
Ser Fashion Victim
y ecologista no está reñido. Reutiliza las bolsas de firmas de lujo para la panadería.
Predica con El Ejemplo
regala el Blue-Ray de una verdad incómoda.
Adopta un Chuchu
regala el Blue-Ray de una verdad incómoda.
Adopta un Chuchu
Consumismo x Shopping Social I
Tenemos dinero, somos independientes y nos gusta consumir! Pero son esos los únicos requisitos para sentirnos libres para consumir? NO! Hoy en día nos encontramos con dos conceptos conocidos por SHOPPING SOCIAL y ECO-DISEÑO que hay que tomarlos en serio si queremos ser cool.El primero se puede traducir como un consumo justificado por las cuestiones ambientales y sociales. El segundo por “diseño de productos que minimiza el consumo de recursos y energía y maximiza los beneficios para los usuarios durante todo su ciclo de vida, desde la fase primaria de concepción de producto” (Centre for Sustainable Design de la University of Creative Arts de Canterbury en Reino Unido).
Para que no penséis que es algo que aún estar por venir, echaros un vistazo en:
Vaho Works, Worn Again, TRAID, Beyond Skin, Nike Considered, Quiksilver Eco Circles, Charles Kaisin, entre varios otros.
domingo, 1 de marzo de 2009
Tendencia o crisis?
En la búsqueda de información sobre tendencias por el mundo virtual, encontré dos reportajes que me llamaron bastante la atención. Primero, porque creo se trata de una acción bastante osada y segundo, porque se refiere a dos marcas de gran valor; cada una en su segmento y localidad geográfica.
Teniendo la crisis como escenario actual y la creatividad como atributo necesario para no hundirse en ella, me quedo con la duda: estrategia de marketing o crisis es lo que pensaron el Ibis y el Little Bay?
Teniendo la crisis como escenario actual y la creatividad como atributo necesario para no hundirse en ella, me quedo con la duda: estrategia de marketing o crisis es lo que pensaron el Ibis y el Little Bay?
Pay-what-you-like restaurant’s recipe to beat the crunch
(http://www.littlebay.co.uk/london.html)
"A LONDON restaurant is tackling the recession head-on by scrapping bills
and etting customers pay what they want.
Peter Ilic, who owns the Little Bay restaurant group, will not present a single food bill to diners, leaving it up to them to decide how much the meal and service is worth.
It comes as a number of Michelin-starred restaurants slash prices to entice credit crunch-hit diners, with lunches for as little as £12.
Mr Ilic, whose “free” dinners are on offer at Little Bay in Farringdon, hopes the deal will lift people’s spirits.
He told the Standard: “Even if people don’t pay anything I have told my staff to treat them the same as if they pay £50 or £60-a-head.
“It’s entirely up to each customer whether they give £100 or a penny. All I’m asking is they pay me what they think the food and service is worth.
“We have seen so many more City boys coming into the restaurant lately, looking for a better value lunch. It just seemed the right thing to do with everyone under the cosh and feeling pretty miserable. This is the ultimate value-for-money meal.”
The special recession offer will be available for the whole of February. Wine is not included and tap water will be served.
Mr Ilic worked in Claridge’s before opening his first restaurant in Kilburn in 1982. His fourth restaurant, Just Around The Corner, in Finchley Road, opened in 1984, where the “pay what you want” concept was first installed.
The restaurateur said: “Some people will pay more than I would charge, some will pay less.
“In restaurants people don’t have to leave a tip but they generally leave 10 per cent. The same applies with this.
“The staff were surprised about how it is going to work but I think we will get more customers through this.”
Dishes on offer would not seem out of place in some of the capital’s most expensive restaurants.
They include pressed foie gras terrine, paupiette of salmon, smoked haddock brandade, and leek and potato soup with caviar.
Other top chefs have been forced to take similar - albeit slightly less drastic action - after admitting the credit crisis has caused a sharp decline in customers willing to pay for expensive meals. Renowned restaurants including two-starred L’Atelier de Joel Robuchon and single-starred Arbutus offer lunches for less than £20 per head, while the Glasshouse, in Kew, sister restaurant of Chez Bruce, has an £11.75 lunch.
Paul Halliwell, assistant manager of the Glasshouse, said: “The offer started because of the credit crunch. People were worried about the numbers we would get in January, but we’re getting twice as many people in because of this.”
Mr Robuchon said: “This is the most important economic crisis I’ve faced in my career. Restaurants will close if they don’t adapt.”
How much would you pay?
Starters - £3.80
Moules mariniere steamed moules with shallots, parsley, white wine and cream
Smoked haddock brandade
Leek and potato soup with caviar
Crab tartlet with saffron cream dressing and mixed leaf salad
Pressed foie gras terrine with brioche and fig compote
Mains - £8.80
Whole boned poussin paprika potatoes, lentils and peppercorn sauce
Grilled fillet steak with gratin potatoes, spinach and mushroom sauce
Breast of duck with sweet potato, creamed leeks and duck en croute
Paupiette of salmon with avocado and tomato salsa, tomato butter
Puddings - £3.80
Chocolate bavaroise with passionfruit cream and almond biscuit
Pistachio crème brûlée with strawberry ice cream."
Peter Ilic, who owns the Little Bay restaurant group, will not present a single food bill to diners, leaving it up to them to decide how much the meal and service is worth.
It comes as a number of Michelin-starred restaurants slash prices to entice credit crunch-hit diners, with lunches for as little as £12.
Mr Ilic, whose “free” dinners are on offer at Little Bay in Farringdon, hopes the deal will lift people’s spirits.
He told the Standard: “Even if people don’t pay anything I have told my staff to treat them the same as if they pay £50 or £60-a-head.
“It’s entirely up to each customer whether they give £100 or a penny. All I’m asking is they pay me what they think the food and service is worth.
“We have seen so many more City boys coming into the restaurant lately, looking for a better value lunch. It just seemed the right thing to do with everyone under the cosh and feeling pretty miserable. This is the ultimate value-for-money meal.”
The special recession offer will be available for the whole of February. Wine is not included and tap water will be served.
Mr Ilic worked in Claridge’s before opening his first restaurant in Kilburn in 1982. His fourth restaurant, Just Around The Corner, in Finchley Road, opened in 1984, where the “pay what you want” concept was first installed.
The restaurateur said: “Some people will pay more than I would charge, some will pay less.
“In restaurants people don’t have to leave a tip but they generally leave 10 per cent. The same applies with this.
“The staff were surprised about how it is going to work but I think we will get more customers through this.”
Dishes on offer would not seem out of place in some of the capital’s most expensive restaurants.
They include pressed foie gras terrine, paupiette of salmon, smoked haddock brandade, and leek and potato soup with caviar.
Other top chefs have been forced to take similar - albeit slightly less drastic action - after admitting the credit crisis has caused a sharp decline in customers willing to pay for expensive meals. Renowned restaurants including two-starred L’Atelier de Joel Robuchon and single-starred Arbutus offer lunches for less than £20 per head, while the Glasshouse, in Kew, sister restaurant of Chez Bruce, has an £11.75 lunch.
Paul Halliwell, assistant manager of the Glasshouse, said: “The offer started because of the credit crunch. People were worried about the numbers we would get in January, but we’re getting twice as many people in because of this.”
Mr Robuchon said: “This is the most important economic crisis I’ve faced in my career. Restaurants will close if they don’t adapt.”
How much would you pay?
Starters - £3.80
Moules mariniere steamed moules with shallots, parsley, white wine and cream
Smoked haddock brandade
Leek and potato soup with caviar
Crab tartlet with saffron cream dressing and mixed leaf salad
Pressed foie gras terrine with brioche and fig compote
Mains - £8.80
Whole boned poussin paprika potatoes, lentils and peppercorn sauce
Grilled fillet steak with gratin potatoes, spinach and mushroom sauce
Breast of duck with sweet potato, creamed leeks and duck en croute
Paupiette of salmon with avocado and tomato salsa, tomato butter
Puddings - £3.80
Chocolate bavaroise with passionfruit cream and almond biscuit
Pistachio crème brûlée with strawberry ice cream."
Pague o que quiser nos hotéis Ibis em Fevereiro
"Os 18 hotéis Ibis em Portugal têm de 16 a 28 de Fevereiro a campanha Pague o que quiser, que permite ao cliente avaliar o serviço prestado. A oferta aplica-se na estadia de uma noite e por quarto, em reservas online ao preço normal. Porém, só à saída se decide o que se paga e mediante apresentação da publicidade alusiva na imprensa escrita, no caso no JN, Correio da Manhã, Record, Destak e Notícias Magazine."
http://paywhatyouwant.com.sg/
Por la calle
- Qué monada ese corte de pelo que llevas!
- Sí, la verdad es que quería dar un cambio de look a mi pelo!
- Y esa falda, te queda genial, seguro te la has comprado en esas tiendas súper cool de Fuencarral!
- Ay sí!!!! La verdad es que por esta zona encuentro cosas súper trendies!
- Y tú, qué chic vienes hoy, no?! Así con un estilo clean.
- Ai, siii…. Te gusta??….
- Muchísimo, se te ve guapísima y súper happy!!
- …
- Ayyyyy!!! Qué guay que hemos quedado!!!!
- .
Significados
Monada - Cosa pequeña, delicada y primorosa. (Real Academia Española)
Look – style, fashion (Oxford Dictionary)
Cool – fashionable, having street credibility. (Oxford Dictionary)
Trendies – Fashionable; following fashionable trends. (Oxford Dictionary)
Clean – describing an item that looks really nice. (Urban Dictionary)
Happy - A feeling of contentment and peace, like you don't need anything else. (Urban Dictionary)
Guay - Muy bueno, estupendo. (Real Academia Española)
* Por si mi abuela, que a los 78 años se conecta a usar en Internet a través de su portátil, decide “navegar” por mi blog.
- Sí, la verdad es que quería dar un cambio de look a mi pelo!
- Y esa falda, te queda genial, seguro te la has comprado en esas tiendas súper cool de Fuencarral!
- Ay sí!!!! La verdad es que por esta zona encuentro cosas súper trendies!
- Y tú, qué chic vienes hoy, no?! Así con un estilo clean.
- Ai, siii…. Te gusta??….
- Muchísimo, se te ve guapísima y súper happy!!
- …
- Ayyyyy!!! Qué guay que hemos quedado!!!!
- .
Significados
Monada - Cosa pequeña, delicada y primorosa. (Real Academia Española)
Look – style, fashion (Oxford Dictionary)
Cool – fashionable, having street credibility. (Oxford Dictionary)
Trendies – Fashionable; following fashionable trends. (Oxford Dictionary)
Clean – describing an item that looks really nice. (Urban Dictionary)
Happy - A feeling of contentment and peace, like you don't need anything else. (Urban Dictionary)
Guay - Muy bueno, estupendo. (Real Academia Española)
* Por si mi abuela, que a los 78 años se conecta a usar en Internet a través de su portátil, decide “navegar” por mi blog.
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